Welke overlevingstactieken hebben adviesbureaus tot hun beschikking in tijden van recessie? Focus is het sleutelwoord. Voor adviesbureaus is het nu cruciaal om zich te richten op de kernvaardigheden, op de bestaande klanten en op businessontwikkeling. Wat adviesbureaus niet moeten doen, is proberen om hun omzet op peil te houden door hun aanbod te verbreden en door op jacht te gaan naar nieuwe cliënten in nieuwe sectoren. In tijden van recessie wil je geen risico’s nemen – ook al omdat cliënten evenmin risico’s willen nemen.
Een greep uit de andere tips: blijf investeren in marketing, probeer ontslag van personeel zo veel mogelijk te voorkomen, en probeer zo veel mogelijk vaste kosten (inclusief salariskosten) variabel te maken.
If you have not yet experienced a recession while running a consulting business: watch your back, severe downturns bring nasty cash flow surprises that creep up from behind… You may be optimistic by nature, but be prudent and ask yourself: “How am I going to survive a two year recession and maintain the wealth I’ve built to-date?” Help is at hand because we experienced the last two recessions, each leaving us with painful memories and costly lessons.
Equiteq has pooled all that hard won experience into an easy-to-read guide that hopefully will help you not to falter and fail, but to survive and prosper and come out of it stronger than your competitors.
The guide is organised into sections using our ‘8 levers of Equity Value’ model that many firms already use for growing their business. Each section is prefaced with a brief explanation of the importance of the lever to growth, followed by the tips that you can implement today to help you survive the recession. The first 69 tips are about immunisation against the worst effects of the recession. If it is too late for prevention, cash is running out, and intensive care required, go straight to tips 70-100.
